Estate Agents Adopt Virtual Tours To Hedge Against Dwindling Viewings

A growing number of estate agents are making a move to the virtual world following the influx of demand for 3D tours. Being able to view any property, virtually, from the comfort of home is becoming an expected norm. And, following the recent development of the Coronavirus in the UK, the demand has continued to grow.

Our data has shown that views on our virtual tours have increased by over 300% in the past 28 days. With a trajectory to climb even higher in the coming weeks.

The data is being reported by industry leaders as the highest increase in demand for new virtual tours, with agents across the country now looking for ways to produce virtual tours for their buyers and sellers.

Jon Gardiner, Savills head of UK office, stated although physical viewings are ongoing, the agent is making a shift to all displays online.

He said: “We’ve been keen to say viewings are carrying on and buildings are still open… but we are also 100% gearing up all of our instructions to make sure everyone has a best-in-class virtual experience.

Physical viewings on all property have been dropping in recent weeks, as government guidelines across the world have forced people to stay at home – during this time virtual viewings have spiked. Additionally, with the shift of many agents to fully support virtual tours, this spike looks poised to climb higher during the coming weeks.

Some agents were already ahead of the curve and have had virtual tours in their repertoire for some time. Shane Harris, Director of Harris + Wood Property Agency, Essex & Suffolk explains. “We have been using virtual tours in our business from day one and have superseded our projections” he continues “, and in this current climate, they are paying dividends. – in the past week, we have made six lets and four sales, with another in the pipeline and we would not have had those ten sales without VT’s.

While four sales and six lettings is a noticeable decrease when compared to the numbers Harris + Wood are used to in a healthy market, it does indicate that the use of this new technology has offered an element of insurance within their portfolio. With some claiming that COVID 19 will cause a shift where virtual tours become an industry standard for property sales within the UK. 

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