Visual content is at the forefront of most peoples minds when marketing to an online audience in 2017.
As the old adage goes, "a picture speaks a thousand words", and the data cited in the stats below suggests that the majority involved with online marketing are now on board with this idea.
A recent survey, conducted by Venngage, reached out "to over 300 online marketers and asked them to share how visuals influenced their marketing strategies in 2016, and what their plans are for 2017."
The statistics that came back from the survey revealed some interesting trends.
Most common types of visual content
The main content used by marketers ranges from stock photos to original graphics and other rich media content, such as videos, presentations, and virtual tours.
Interestingly, 35% of marketers stated that they use stock photographs more than any other content. However, only 7.6% of those marketers claimed that stock images had the most impact.
Additionally, 15.2% stated that they most frequently produced rich media content, despite 20.2% of those surveyed claiming that videos, presentations, virtual tours and other rich media content performed the best.
Time spent on visuals
The majority of those surveyed claimed that they spend less than 5 hours per week on visual marketing (71.1%), while 11.4% of those surveyed spent over 15 hours per week producing engaging, visual content.
A lot of this data suggests what most already know and see. And, that is that the online landscape is only going to become more of a visual and visceral experience - so it's no surprise that marketers are increasingly looking for new ways to engage and maintain an audience.
New technologies, such as the virtual tour seen in the example below, are becoming an increasingly popular way to offer immersive and visual content online. Most notably from a consumers perspective.
A 2016 google Business Listing survey revealed that 67% of people would like to see more virtual tours, with 26% indifferent, and only 7% claiming they weren't interested.
All of this combined suggests that a diverse range of visual content will add integral value to your marketing strategies in 2017.
If the majority of marketers are using stock images and yielding fewer results, then this represents an excellent opportunity to stand out from the crowd.